EDUN is a progressive brand that provokes us to think beyond fashion. Launched in Spring 2005 by Ali Hewson and Bono, the company’s mission is to help build Africa as a viable source of production for fashion. Founded Edun, the environmentally-friendly luxury brand founded in 2005 by rock star Bono with his wife, Ali Hewson. Edun is a no-for-profit business based on the premise of trade not aid. To help achieve this goal, EDUN is investing in the development of a community-based value chain, beginning with organic cotton. In 2007 the company launched EDUN LIVE, a blank tee shirt division that is 100% “grow to sew” African produced.
www.edunonline.com
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