Luxury Facts: What are consumers up to these days?
- 28% of luxury retailers are getting fewer inquiries from customers, and foot traffic is down in 34% of stores, according to the Luxury Marketing Institute.
- In 2008 affluent consumers spent nearly 10 percent less on luxuries than they did in 2007.
- Pam Danziger [...]
Continue Reading →What do consumers spend for love on Valentines Day?
Trend Fact: Women intend to spend $75 on their significant other for Valentine’s Day, down from $90 in 2008.
Trend Fact: Men expect to dole out $140, compared to $166 spent last year, says BrandKeys.
What think?
Continue Reading →Why identifying consumer groups with shared values across multiple demographics will set you apart.
Demographics are used to identify distinct consumer groups and associate them with product preferences in order to develop positioning in the consumer products industry. Markers like age, income, gender and other measurable metrics are the basis of much of [...]
Continue Reading →Most of us are familiar with blogs to some extent or another. Millions of independent voices, echoing through cyberspace and contributing to the cacophony of the blogosphere. It can make your head spin and appears to be somewhat of a mish mash but, on closer examination, blogs are incredibly [...]
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