Consumption today is all about significance and significance is everything that isn’t utility. Despite the current turmoil, we live in a culture of huge abundance and that means we have pretty much all of what we really need. People’s choices about what to buy are driven by the significance of the purchase, how it makes [...]
Continue Reading →Companies have, for years, been able to control the one way flow of information from their corporate brand strategy out to the customer via traditional media. Well guess what? Your brand just got hijacked!
Your customers are increasingly likely to go to the internet to find out about you and your products. When they [...]
Continue Reading →How much are you going to spend?
Tell us, we’d like to know. $836 USD like the chart says?
Continue Reading →How are you going to spend your holiday gifting dollars?
#1) Gift Cards. Did you know these are not reported in the holiday sales totals until the cards are spent? The holiday sales report season has been extended thru January.
#2) Books, CD’s, Video Games, and Videos
80% of Business leader think they do a good job serving customers – 8% of customers agree
This is a pretty staggering statistic. What can you do about it?
1. Start with your product or service. This is the reality
of your customers experience with you. Where the rubber hits the [...]
This isn’t a typical post for this blog, but it is important to spread the word to Californians. One of the reason’s I am so passionate about what we do here and at Akel Ventures is because we believe in opportunities for all. We support and guide entrepreneurs on their path [...]
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