What’s behind the rising lingerie fashion trend? No longer a private matter, intimate apparel has become a key accessory, a status symbol of beautiful workmanship to flaunt and a subtle cue of feminine power. But more importantly, it signals a collective social obsession with self-revelation, public disclosure and exposing our most private details. [...]
Continue Reading →So what does this all mean to companies looking to thrive in this new space? All the debate and discussion associated with this shifting landscape, while fascinating, becomes academic if it doesn’t translate into useable guidelines and recommendations for companies seeking to connect with these consumers. In order to thrive, companies need to understand what [...]
Continue Reading →As the holiday shopping season draws closer each day, retailers may want to adjust their customer service to entice shoppers frustrated with the economy. Looking to save on gas, more consumers will do their holiday shopping online in the comfort of their own homes.
Multiple studies show that online shoppers are more responsive to retailers [...]
Continue Reading →Plus size apparel is predicted to be one of the the fastest growing sectors through 2011. With some 61% of the U.S. population estimated to be overweight, brick-and-mortar manufacturers and retailers are realizing the sheer number of larger women and the extent of their spending power. (Research and Markets, Sept 11, 2008)
Slimming solutions will [...]
Continue Reading →40% of 8-21 year olds want to start their own business, finds a Ewing Marion Kauffman Foundation and Staples Small-Business survey.
Continue Reading →Why the term Conscientious Consumer? Conscientious means several things in this context. Consumers are smarter and better informed. Their purchasing represents this by being either price wise, as in a bargain, or reflective of the social values outlined above. They use peer to peer formats such as social networking to gather information and don’t take [...]
Continue Reading →Nearly seven in 10 teens (69%) prefer magazines over blogs, says Buzz Marketing Group.
Continue Reading →So what is the cultural environment that represents the backdrop to this conscious consumer? The codes are numerous but a few stand out in terms of really driving the way that people consume. Consumers are looking for engagement with the brands that they purchase. They want a sense of self determination and the opportunity to [...]
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